Universal Access

Pregnate opens up cultural Victoria to the international student community.

Culture Card Victoria

Culture Card Victoria is an initiative of the Committee for Melbourne and the Victorian State Government. The program encourages integration and invites international students to discover Victoria.

Pregnate was engage to create a brand, the complete visual identity and a web-based membership system to support the initiative.

The audience we're catering for

Program stakeholders

Early Concepts

We worked closely with the team at Committee for Melbourne to identify key objectives and to articulate idea statements for the brand.

Keywords list

Hot Air Balloon


A key to Victoria

Brand message

The final logo

Membership system

Pregnate developed a membership system where every student received a Culture Card with a unique code.

Once activated via the website, the card allows members to book Culture Card Events and Offers.


The Culture Card Victoria was launched at the National Sports Museum in May 2010.

Promotional Poster & Membership Card


Launch at National Sports Museum