Universal Access
Pregnate opens up cultural Victoria to the international student community.
Culture Card Victoria
Culture Card Victoria is an initiative of the Committee for Melbourne and the Victorian State Government. The program encourages integration and invites international students to discover Victoria.
Pregnate was engage to create a brand, the complete visual identity and a web-based membership system to support the initiative.
The audience we're catering for
Program stakeholders
Early Concepts
We worked closely with the team at Committee for Melbourne to identify key objectives and to articulate idea statements for the brand.
Keywords list
Hot Air Balloon
Dandelion
A key to Victoria
Brand message
The final logo
Membership system
Pregnate developed a membership system where every student received a Culture Card with a unique code.
Once activated via the website, the card allows members to book Culture Card Events and Offers.
Website
The Culture Card Victoria was launched at the National Sports Museum in May 2010.
Promotional Poster & Membership Card
Website
Launch at National Sports Museum