Making Good
Pregnate helps put a face and brand to a good business.
The Business of Good
Goodsites is a brokerage service whose core business is connecting social businesses and community venues with the australian events market. Built around a community focused business model, all profits are invested and redeployed back into community engagement and development initiatives.
Partaking in Good
Pregnate was appointed to build the brand, develop brand strategy, design and implement the digital strategy.
Good
We worked with the Goodsites team through a series of early workshops to define positioning, establish brand message and develop products. We were very drawn by the word good- an abstract and intangible idea, made present through societal consensus and agreed value.
Designing Good
So much of branding is about capturing the spirit and charisma of people behind the institution. We resisted the urge (in the most part at least) to fall into assigning imagery to 'good'. We focused instead on ideas which spoke about impact and positive change. We engaged in conversations about character and identities, about spaces and place.
Developing the identity
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Applying and auditing the identity options
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Typography development
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Epicenters of good |
Goodsites Identity |
Goodsites
TVC
