iDream. I sat down with emily (not her real name), the client, over a cup of coffee. " Nick, we want to gather, to provide a platform for young professionals, a space where ideas on life can be swapped, where dialogue about dreams can take place, where dreams are given language, we want to call it iDream. If you look at the logo, you vaguely make out a star. You vaguely make-out
a network of overlapping trajectories - some in focus, some, in the background, a little blur. So much of dreams are like this- parts of it still a work in progress, parts of it beginning to make sense. This collective reading of that which is clear overlaid upon that which is still a blur give dreams this softness, this middle ground which provides just enough clarity to call a foothold, but vague enough to keep dreaming.