RMIT. This spot, involving a well established, well defined brand name - required a highly collaborative effort which gave us very little 'white canvas' to work with. The result was what the client called unorthodox - a new palette of ideas that [hl]challenged the way they have and will present themselves to prospective students. This Showreel, 'Experience RMIT' was screened in high
schools nationwide as part of RMIT Marketing's onshore recruitment for 2005.
In the clients words 'The piece set the scene, gave visual language to the values that we embody, a cutting edge, frontier pushing institution- something we couldn't have captured with words, the kids loved it, they were clapping before we even got up to speak...